African Agri-Marketplaces and B2B Commerce 2026: Connecting Farmers to Buyers, and the Economics That Make or Break the Model
Kenya
Agriculture
Agri-marketplaces have been one of the most visible categories of African agritech, with operators including Twiga Foods, M-Farm, AgroCenta, and Farmerline building platforms that connect farmers to buyers. The unit economics of the category have proved difficult at scale. This report maps the operators, the structural challenges they face, and the distinctions between the models that are working and the ones that are not.
African agri-marketplaces, the platforms that connect farmers to buyers through digital channels, have been one of the most visible and heavily-funded categories of African agritech over the last decade. The business logic is intuitive. Farmers need better prices for their output. Buyers (wholesalers, processors, resta...
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